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Thursday, February 26, 2009

JUALAN SECARA BORONG TUDUNG EKIN DAN LAIN-LAIN TUDUNG TERKINI


TUDUNG EKIN JERSEY SATU WARNA

Salam

terbaru di assyaima shoppe koleksi tudung jersey satu warna pada harga runtuh

HARGA BORONG !!

RM6.00 SEKODI
(Jualan borong sahaja)









Sunday, February 22, 2009

TUDUNG EKIN SELENDANG SIFFON DENGAN RAMBU

=======================================

STOK TERBARU TUDUNG EKIN SIFFON
BAGI PEMBELIAN RETAIL

rm25 + pos

3 helai = RM60

HARGA BORONG !! RM 15.00 SEHELAI (SEKODI) RM13.OO SEHELAI ( 2 KODI)

STOK BARU
25/02/2009 (RABU)

TSC301
TSC302
TSC303
TSC304
TSC305
TSC306
TSC307
TSC308
TSC309
TSC310
TSC311
TSC312




CONTOH TUDUNG SELENDANG SIFON DI GAYAKAN. MUDAH DAN SELESA. KAINNYA YANG LEMBUT SERTA WARNA NYA YANG MENAWAN PASTI MEMBUAT PENAMPILAN ANDA LEBIH BERGAYA.

SELAMAT MENCUBA









====================

STOK 22/02/2009

TSC201
TSC202
==========================================

STOK TERBARU !!

TUDUNG EKIN SELENDANG KAIN NET

STOK BARU DAH DIMASUKKAN SEMULA 23/02/2009

AVAILABLE STOK : 3 KODI



salam ukhwah,
kami telah menambah koleksi tudung kami dengan fesyen terbaru tudung ekin selendang kain net yang mudah di gayakan serta selesa di pakai.
berbadung dengan kain siffon kain net mudah di pakai dan tidak licin.

fesyen tudung ini antara yang mendapat sambutan yang hangat pada masa ini

kerana sambutan yang amat menggalakan bagi pembelian borong, buat masa sekarang ready stok sebanyak 3 kodi.ini kerana kain tudung ini mengambil masa seminggu untuk sampai ke perlabuhan klang dari indonesia.dapatkannya sekarang sementara stok masih ada




HARGA JUALAN : RM 23.00 + POS

HARGA BORONG : SEKODI RM 15 SEHELAI






TSN002:SOLD

TSN003
TSN004
TSN005:SOLD
TSN006
TSN007:SOLD
TSN008

Contoh tudung selendang Net Di gayakan.pelbagai gaya boleh digayakan atas kretiviti masing-masing







Tuesday, February 17, 2009

KOLEKSI TUDUNG EKIN KAIN SPANDEX GRED AAA SAIZ L

SALAM

Bagi memenuhi permintaan ramai kami juga menawarkan tudung ekin saiz L yang melepasi bahu

HARGA : RM 22 + POS

HARGA SEKODI:
RM16.00 SEHELAI

STOK DIMASUKKAN

25.02.2009 (RABU)

TEL001:sold

TEL004
TEL005

TEL008


TEL011

TEL012
TEL013 :sold
TEL014
TEL015
TEL016
TEL017 : sold
TEL018
TEL019
TEL020
TEL021
TEL023
TEL024




Model (model ker? )memakai tudung ekin saiz L. Bagi tudung ekin ini melepasi dada. saiznya tidak banyak beza dengan saiz M

STOK TUDUNG EKIN KAIN GRED AAA SILK SPANDEX

STOK TERBARU !!
25/02/2009 (RABU)

KAIN SILK SPANDEX GRED AAA
(SAIZ M)

HARGA SEHELAI = RM 19.00 + POS

HARGA PROMOSI ISTIMEWA !!

3 HELAI = RM49.90 + POS

5 HELAI = RM 89.90 + POS

I KODI = RM 14.00

2 KODI = RM 13.00

3 KODI = RM RM12.00




TE207 :PINK

TE211


TE213

TE215
TE216
TE217 :sold
TE218
TE219

TE226:sold
TE227



TE232

TE235:sold

TE237 : HIJAU TUA
TE238:sold


TE241
TE242



TE250
TE256:DARK BLUE/BLUE
TE262

TE269
TE270

TE271
TE272
TE273

BAGI PEMBELIAN BORONG WARNA TELAH DI CAMPURKAN SEPERTI GAMBAR DI BAWAH. ANDA TIDAK PERLU MEMILIH KERANA KAMI MENERIMA PULANGAN SEMULA SEKIRANYA ADA WARNA YANG TIDAK DIKEHENDAKI


Contoh tudung saiz M di gayakan. panjang dari dagu 35cm. dan ada yang labuh tgk atas pengilang.

============================================

KOLEKSI TUDUNG ASSYAIMA
(EKIN CORAK)

HARGA SEHELAI RM17.00 + POS

3 HELAI = RM35.00


HARGA BORONG !!!!

RM 11.50 (SEKODI)

TA201
TA202
TA203:SOLD
TA204
TA205:SOLD
TS206
TA207
TA208
TA209
TA210
TA211
TA212
TA213
TA214
TA215
TA216
TA217
TA218
TA219:SOLD

Tudung assyaima di gayakan.

Wednesday, February 11, 2009

TUDUNG EKIN ID BELAH TENGAH KAIN SPANDEX CORAK

Antara koleksi terbaru kami :

Tudung ekin ID belah tengah daripada kain spandex corak.mudah di gayakan dengan pelbagai gaya.

HARGA : RM 35.00 + POS HARGA BORONG !! RM 23.00 SEKODI

TEB 001
TEB002
TEB003
TEB004
TEB005



Tuesday, February 10, 2009

TUDUNG EKIN AWNING CORAK KAIN CHINA SILK

TERBARU DARI KAMI !!!

kami telah menambah koleksi tudung ekin kami dengan tudung ekin kain china silk (spandex) dengan harga yang lebih murah. mutu kain hampir sama dengan sutra spandex dari indonesia yang kami jual daripada gred AAA

HARGA : RM 19.00 + POS

HARGA BORONG !!!

RM 14.00 SEKODI

3 KODI = RM 12.50


TEC001
TEC002
TEC003

TEC004

KOLEKSI TUDUNG TERBARU KAMI !!

Salam ukhwah

ekslusif hanya di assyaima shoppe kami menawarkan koleksi tudung ekin warna senada yang di perbuat daripada kain net (ori id) belah tengah dan di hiasi dengan berlian oktant manjalara gred AAA. stok adalah amat terhad dan terdapat dalam 5 helai sahaja. berlian yg kami gunakan adalah berlian yg bermutu tinggi dan bersinar2..

gambar terbaru akan di upload kerana tudung dalam proses pembuatan. utk makluman ini adalah tudung hand made..so kepada sesiapa yg berminat blh hubungi saya..

warna yang kami adalah ialah : MERAH JAMBU, PUTIH, PEACH, PURPLE DAN GOLD


HARGA YANG KAMI TAWARKAN : RM 65.00 + POS

CONTOH TUDUNG





ANDA BOLEH MEMBUAT TEMPAHAN SEKIRANYA BERMINAT

============================================


Terbaru dari kami koleksi Tudung permaisuri yang diperbuat daripada kain sutra spandex yang sejuk dan lembut.

TUDUNG PERMAISURI

HARGA RM 28.00 + POS

HARGA BORONG !!!

RM 18.00 SEHELAI BAGI SEKODI


TP001
TP002
TP003
TP004

===============================================


TUDUNG EKIN SELENDANG

STOK MASUK :21.02.2009 (SABTU)

Tudung ekin selendang di perbuat daripada kain lembut siffon dan berawning.
sesuai di pakaikan dengan kameja atau bajun kurung kosong.
warna nya yang lembut pasti sesuai bagi anda.

HARGA : RM 23.00 + POS

HARGA BORONG : RM 14.00 SEKODI



TES201
TES204
TES209

TES211


==========================================

STOK TERBARU
21.02.2009

TUDUNG EKIN SELENDANG KAIN CHIFFON

HARGA SEHELAI = RM25 + POS

3 helai = rm60.00!!

HARGA BORONG !!

RM15 SEKODI




TSC004


TSC008

Wednesday, February 4, 2009

TUDUNG EKIN KAIN JERSEY

SELAIN KAIN SPANDEX YANG TERKENAL BERMUTU KAMI JUGA MENAWARKAN TUDUNG EKIN KAIN JERSEY YANG MURAH HARGANYA.
HARGA SEHELAI RM 10.00 + POS

HARGA BORONG RM 5.50 SEHELAI BAGI SEKODI

STOK YANG KAMI :





PATUNG MEMAKAI TUDUNG EKIN KAIN JERSEY

Thursday, January 29, 2009

KOLEKSI TUDUNG EKIN BELAH TENGAH

KOLEKSI TERBARU : TUDUNG EKIN BELAH TENGAH

HARGA : RM38.00 SEHELAI
+ POS

HARGA BORONG !!!

SEKODI = RM 25.00 SEHELAI + POS


3 helai = rm90.00 + pos

.......................................................................................................

koleksi terbaru kami tudung ekin belah tengah yang mudah di gayakan mengikut kesesuaian anda. di selangi dengan labuci halus serta labuh di depan.

antara terbaru di pasaran. anda boleh memcubanya kerana anda pasti berpuas hati serta sesuai ke pejabat.





TEE001:sold


TEE002:sold



TEE003:sold




TEE004:sold


TEE005


TE006
TE007

.........................................................................................

TUDUNG EKIN BELAH TENGAH KAIN NET (ID)

KAIN SEJUK/NET (KAIN ID )

TEE006 :sold


TEE007
TEE008
TEE009

TEE010

TEE011
TEE022



.....................................................................................................

Salam.
kami telah menambah koleksi fesyen tudung terbaru kami tudung ID belah tengah yang mudah di gayakan.

di datangkan dengan dua jenis kain.

HARGA : RM28 + POS LAJU

KAIN net yang lembut dan selesa di pakai.


TID 001:sold
TID002:sold

TID003
TID004:sold
TID005
TID006:sold

.........................................................................................................

TUDUNG ID BELAH TENGAH KAIN SPANDEX HARGA RM 30 + POS

TID007:sold

TID008:sold
TID009:Sold

TID010:sold
TID011:sold

sila nyatakan pesanan anda dengan mengisi borang di bawah :








Wednesday, January 7, 2009

KOLEKSI WANITA TELAH TIBA

salam.

selain e-book kami juga menjual pelbagai produk wanita.
sekiranya anda berminat dengan produk kami sila ikuti langkah berikut :

1- lakukan pembayaran ke akaun maybank kami:
165132547231 : ismail bin mat gial

2- sms jumlah bayaran, kod produk dan alamat.

penghantaran mengambil masa 1-2 hari.

terima kasih


new arrival..!! ANNA SUI coin purse



ANNA SUI coin purse
rm20 + rm 3 pos



tudung ekin gred AAA
rm35+ rm3 pos


**********************************************


SOLD

**************************************
SOLD

*****************************************

terdapat dlm 2 corak:
I- hitam n purple : TEOO5
II- purple n awning purple : TEOO4

*******************************************

koleksi tudung assyaima
rm25 + rm3 pos


SOLD



****************************



****************************



*************************************

tudung ekin gred A ( kain jersey )

rm16.00 + rm3 pos









*********************************
TUDUNG INSTANT ASSYAIMA TYPE 2 :




********************************
TUDUNG INSTANT LELONG HANYA RM10.00



* harga yg kami tawarkan utk kesemua jenis tudung adalah lebih murah dari harga pasaran dgn kualiti yg sama..cepat dapatkan sebelum kehabisan stock..!!!

Tuesday, January 6, 2009

AWAS PRODUK TIRUAN

SALAM.

Saya terjumpa satu website yang menjual produk yang sama dengan kami tetapi dengan harga yang amat murah hanya RM17.00

Tetapi tahukah anda?
MEMBELI PRODUK YANG DI JUAL OLEH TANPA IZIN PEMILIK DAN TANPA KEBENARAN ADALAH BERDOSA.

ANDA SEBAGAI PEMBELI SANGGUPKAH MENGGUNAKAN ILMU YANG DIBELI OLEH SEORANG YANG TIDAK IKHLAS BERNIAGA.

APA YANG KAMI NAMPAK BELIAU JUGA TIDAK MEMPERKENALKAN DIRI BELIAU SECARA TERANG SERTA NOMBOR UNTUK DIHUBUNGI. MAMPUKAH BELIAU MENOLONG ANDA BAGI SEBARANG PERSOALAN YANG AKAN TIMBUL SEMASA PENYEDIAAN KERTAS KERJA ANDA.
KAMI SEDIA MENOLONG

CTH YANG DIBERIKAN HANYALAH CTH YANG DI AMBIL DARIPADA MODUL KAMI DAN CTH YANG BOLEH DI DAPATI SECARA PERCUMA DI INTERNERT.

JADI FIKIRKAN SEBELUM MEMBELI.


ANTARA E-BOOK YANG DI JUAL BELIAU

















ELAKKAN DIRI ANDA MENJADI MANGSA

Thursday, December 4, 2008

KOLEKSI TERBARU KAMI




















AKAN DATANG TERBARU DARI KAMI

KOLEKSI KERTAS KERJA VOLUME III

Antara isi kandungan :

koleksi kertas kerja bagi perniagaan berikut :

  1. percetakan /printing services
  2. pertenakan puyuh
  3. pertenakan kambing
  4. kedai H/P atau telekomunikasi/photostat
  5. pertenakan lintah
  6. pertenakan cacing dan baja kompos
  7. Restorans
  8. Makanan ringan
  9. Ternakan ikan keli (2)
  10. ladang sayuran (2)
harga yang ditawarkan hanya rm 39.90

Kami juga ingin menawarkan pada harga promosi pada pembeli pakej lengkap RM80.00 anda hanya perlu menambah rm20 bagi mendapatkan koleksi ini.

Kos penghantaran bagi CD adalah PERCUMA]

BERMINAT :

HUBUNGI KAMI :

013 9506066

Thursday, November 27, 2008

PINJAMAN PERNIAGAAN

Dibawah adalah antara kemudahan pinjaman yang di tawarkan oleh agensi kerajaan dan bank tempatan:

SYARAT-SYARAT PEMBIAYAAN

Pembiayaan TEKUN

Konsep Pembiayaan Islam
Konsep pembiayaan adalah berdasarkan Pembiayaan Qardhul Hasan.

Jumlah Pembiayaan
Jumlah pembiayaan adalah dari RM 500.00 sehingga RM 50,000.00.

Tempoh Bayaran Balik
Tempoh bayaran balik pembiayaan adalah antara 6 bulan hingga 5 tahun.

Cara Bayaran Balik
Para usahawan / peminjam boleh membuat bayaran balik
pinjaman kepada TEKUN setiap minggu atau secara bulanan bergantung kepada kesesuaian dan kemampuan mereka.

Caj Perkhidmatan
Caj perkhidmatan yang dikenakan adalah sebanyak 4%.


Syarat asas
  1. Bumiputera dan berumur 18 - 65 tahun.
  2. Mempunyai Lesen / Permit / Daftar Perniagaan yang sah ( Pembiayaan di bawah RM5,000.00 tidak perlu mengemukakan daftar perniagaan, kecuali mereka yang berniaga di kawasan PBT yang memerlukan lesen permit ).
  3. Mempunyai tempat / lokasi perniagaan yang khusus.
  4. Terlibat secara langsung dan sepenuh masa dalam perniagaan ( Pembiayaan di bawah RM5,000.00 boleh dipertimbangkan bagi pemohon yang berniaga secara sambilan ).
  5. Pembiayaan perniagaan sedia ada tidak melebihi RM 50,000.
DOKUMEN YANG DIPERLUKAN
  1. Borang Permohonan JPP2 yang lengkap diisi.
  2. Gambar pemohon ukuran pasport ( 2 keping).
  3. Salinan Kad Pengenalan pemohon dan pasangan.
  4. Salinan lesen / permit / pendaftaran perniagaan yang sah.
  5. Gambar premis / tempat perniagaan ( jika perlu ).
  6. Salinan buku simpanan / penyata bank ( jika perlu ).
  7. Salinan buku simpanan / penyata bank ( jika perlu ).
  8. Salinan salah satu bil utiliti bagi premis/ rumah. Salinan perjanjian sewa/ surat kebenaran penyewaan premis ( Sekiranya premis disewa )..

BORANG PERMOHONAN YANG LENGKAP HENDAKLAH DIKEMUKAKAN KEPADA PEJABAT CAWANGAN TEKUN YANG BERDEKATAN DENGAN KEDIAMAN / PREMIS / LOKASI PERNIAGAAN.

Bidang-bidang Perniagaan

Bidang-bidang perniagaan / usaha niaga yang boleh diceburi oleh para usahawan adalah seperti berikut :

  • Perkhidmatan
  • Pelancongan / Rekreasi
  • Pemborongan
  • Pembinaan
  • Penternakan dan Akuakultur
  • Pertanian
  • Pengangkutan
  • Pendidikan
  • Peruncitan & Perdagangan
  • Pembuatan

PANDUAN KEUSAHAWANAN




Di bawah adalah artikel- artikel berguna bagi panduan dan motivasi usahawan atau Bakal usahawan :


**************************************************

4 Highly Effective Selling Tactics by Bob Leduc

Many businesses overlook these 4 simple but highly effective selling tactics. How many are you using?

1. Avoid "What To Buy" Choices

Promote only one product or service at a time. It limits your prospect's buying decision to a simple "yes" or "no".

Don't complicate your customer's decision making process by including a "which one" option. Some customers will have difficulty making a clear choice. They will avoid the risk of making a wrong choice by making NO choice - and you will lose a sale unnecessarily.

You can develop separate promotions for each product or service you sell. Or you can combine several products and services into one package for one price. But always make your prospective customer's buying decision a simple "yes" or "no". It produces the maximum number of sales.

2. Offer Many "How To Buy" Options

Offering choices of WHAT to buy reduces your sales. But offering choices of HOW to buy increases your sales.

Offer many different ways for customers to buy from you. The same method is not convenient for everybody. Prospective customers are more likely to act immediately when their favorite way of ordering is available.

For example, many online marketers only accept orders online. They could easily increase the number of sales they get by including options to order by phone, fax and postal mail.

3. Use A Simple Buying Procedure

You can get more sales by making it easier for customers to buy from you. Look for ways to make your buying procedure easier and faster.

For example, many online marketers use a shopping cart to process their orders - even when they are selling only 1 or 2 items. Don't force your customers to endure the complicated process of a shopping cart just to order 1 item. Some of them will abandon the process ...causing you to lose sales unnecessarily.

Use a simple online order form instead of a shopping cart when you only offer 1 or 2 items.

4. Follow Up Every Sale With Another Offer

Customers are very receptive to more offers immediately after they buy from you. Offer them another product or service related to the one they just bought. Many will accept your offer, producing an easy sale for you.

If you don't already have additional products or services, find or create some.

For example, offer instructional material related to your customer's original purchase. It can be a printed book or e-book, a group of books or e-books, a training course, computer software, membership in a fee-based web site or any other type of instructional material related to their original purchase from you.

Tip: Look for an affiliate program selling the kind of instructional material you can use. All you have to do is sign up as an affiliate and announce the product or service to your customers. The affiliate program handles everything else and pays you a commission for each sale you generate.

How many of these 4 simple selling tactics have you overlooked? Start using them now. They will produce an immediate increase in your sales - with little or no increase in your expenses.

******************************************************************
Advantage of a Small Business by George Torok

Small business has powerful advantages over big business when it comes to marketing. You can get these advantages working for you now. The typical approach to marketing by big business is use the resource they have most of - money. They tend to throw large dollars at expensive advertising campaigns. If your small business is to survive and grow you must learn quickly to avoid the temptation to act like big sister or big brother. Never go head to head with the mega corporations. You should compete by playing your game - not theirs. David did not try to go toe to toe with Goliath, instead he slue the giant with a sling shot. Your small business is a David in a world of Goliaths. Change the rules. Don't wish to be like the giant with their resources. Instead, discover your uniqueness to your advantage.

In marketing your business you would be wasting your time emulating big business and subsequently going out of business. Instead of trying to launch an unaffordable advertising campaign discover and use your unique resources - like the sling shot.

What is Marketing?

Marketing is about sending messages. Everything you do or don't do sends a message. Examine all the ways you can send messages. Advertising is only one way. Big business tend to wear blinders that only allows them to see advertising as marketing. Partly because they have always done it that way and partly because spending large sums of someone else's money is fun and seductive.

How else can you send your marketing messages? Here are some possibilities you can use:

  • Media news releases
  • Guest appearances on radio and TV
  • Customer service
  • Sponsoring events and awards
  • Holding a contest
  • Volunteering for a community event or business association Networking events
  • Product information seminars
  • Public speaking at special events
  • Exceeding expectations
  • Forming partnerships
  • Through your staff
  • Through your suppliers
  • With the help of your clients
  • Personal correspondence
This list is not exhaustive but it should give you a broader understanding of marketing possibilities. Most importantly all of them cost much less than advertising and with greater impact. In small business you might spend some of your hard earned money on advertising. But remember that it is only one form of marketing and the most expensive.

Marketing is part of everything you do. The most important P's & Q's to mind with your marketing is to be consistent and persistent through all the channels of communication. If you preach about quality but buy the cheapest components you are not consistent. That conflict of messages will destroy your intended message. It should not take a genius to realize that if you dump on your staff they will dump on your customers. If you lie to your suppliers it is reasonable to assume you must be lying to your customers.

Use your advantages

As a small business owner you have several advantages in the marketing maze. You are closer to the customer. You can build personal relationships. You can use the CEO factor. You have less money and therefore must be creative. You are nimble like the sail boat while the huge ocean liner takes time to change direction.

Closer to the customer

You make the cold calls to prospects, close the deals and follow-up with your customers. You get to know how they think and feel. You know why they bought from you or why not. Try to tell me that the president of the big bank knows what goes on at the front counter.

That proximity to your customer gives you a special advantage. When you launch a new product you can use the information you have gained from your relationships with customers. What is important to them? What packaging is the most attractive? What features are most valuable? You are in the front lines. Ask questions, listen and remember.

There is something special about being able to speak to the president. Just try calling the president of your bank or automotive company. You will get the frustrating run-a-round. Make it easy for your customers to reach you. Return everyone's call - even if it is to say no thank you. Most will appreciate the response.

A friend of mine wrote to the prolific science fiction author and scientist Isaac Asimov. Asimov answered his letter. He wrote that my friend's idea had merit but needed improvement. My friend in his disappointment destroyed the letter. I thought, "Wow you got a letter from Issac Asimov!" My friend did not realize the value of a reply.

Make it Personal Life is personal - so is business. We make buying decisions based on our personal feelings then we find the logic to justify the decision. Don't hide in your office. Your most important responsibilities are selling, and building relationships. Build relationships with prospects, customers, staff, suppliers, and colleagues. We would rather deal with people than with faceless corporations. Even when we must do business with corporations it often is because of the trust built with individuals.

In a small business your character becomes the company culture. Treat your staff with respect and pride and they will show respect to customers and pride in the company. Your customers will feel the pride and respect - and they will feel good about doing business with you.

Build relationships with your customers. Learn their names, their buying habits, and important information about them. Be sure to store this information on your database. Include personal information such as birthdays, hobbies, alma matter and family members. Make it a habit of staying in touch with all of your customers by phone or by personal correspondence regularly. Send them hand written birthday cards, postcards, and notes about significant events in their lives.

Use the CEO factor In your business you wear many hats. That grants you intimate understanding of the company, your customers and the market. Depending on the time of day you play the role of CEO, sales representative, or shipping clerk, accountant, quality control or telemarketer.

When your customer talks to you they are talking to the CEO. Your customers love it when they can speak to the CEO. Make it easy for them. Be available and accessible.

Remember how frustrated you get when you can not talk to the person in charge. Imagine walking into your bank and asking to speak with the CEO? Or when you are shopping for a car just try and speak to the president of the car company. I dare you. Try it and drop me a line on what happens.

Large corporations are falling all over themselves lately to apologize for their misdeeds. You name it; banks, airlines, tire manufacturers, automotive companies. They are putting their CEO in front of the media to say sorry for the bad service, stupid mistakes and faulty product. We are suckers for those who admit their mistakes. We are willing to give most anybody another chance. Why? Because we all made mistakes and have probably asked for a second chance ourselves.

Maybe you have not yet really screwed up with your customers - but it will happen one day and when it does you must say sorry. The advantage you have when you make a mistake is that we believe it more when you are the CEO. If we know you, we want to forgive you - all you have to do is ask for forgiveness. And when you do - call or send a hand written note. The CEO of the bank or national airline can't do that.

You present a human face to your business. Notice how few corporate CEOs are able to be the human face of their company. The skills that enable CEOs to battle it out in the boardroom are not the same skills you need to build rapport with customers. It is so much easier for you to present your face. When we do business with small companies we like to know the owner. So get out there in the front lines. Volunteer your time in your community, for your chamber of commerce or industry association.

Although a large corporation, Marriot does a fine job of humanizing their business. They have the picture of the founder in every lobby. Although you do not meet the founder or even the current CEO you still feel a personal contact. At the other end of the scale is Holiday Inn. Who is the founder and CEO? Who knows? You pay much more at the Marriott than the Holiday Inn. It's not the beds that make a difference. It is the perception of personal service.

Less Money

When is less money an advantage? When it forces you to be creative. If you have millions of dollars to spend on marketing you might hire some Madison Avenue advertising agency and buy 30 seconds on the Super Bowl game. If your budget is considerably less - say a few thousand or a few hundred, you will have to be creative. You might put extra effort in being nice to your customers. Happy customers are your best marketing agents. They talk about you. It costs nothing and they have much more credibility then a paid spokesperson. When you don't have tons of money to throw at expensive advertising campaigns you should put more effort into the simple marketing techniques like exceptional service, respecting your customers, returning phone calls promptly, guaranteeing results, free advice, contests, …

The best marketing is free marketing. That comes when people talk about you. Do things that cause customers to talk about you. Something outlandish. In the old movie Cool Hand Luke, Paul Newman boosted he could eat 50 eggs. I don't suggest that you eat 50 eggs but maybe you could cook a 50 egg omelet for charity.

Nimble

If you can't be bigger and stronger be smarter and faster. Be a practitioner of business judo. How many times have you been annoyed by someone quoting company policy? "I'm sorry, but company policy won't allow me to help you."

Company policy is created to protect the company - not help the customer. I get so frustrated dealing with employees who are hired to enforce company policy not help the customer. You can adapt to customer needs and unique circumstances. When you do, let your customer know that you have intervened with policy to help them in this unique situation. Treat them special and make them feel special.

Sometimes it is smart to provide your customer with something extra at no charge. Send them an invoice for what you would normally charge but with the price stroked out and your hand written note - "Regular fee Waived" or "Policy Over-ruled."

Develop your company policy for efficiency and be prepared to change policy to delight your customers. It will be some of the best and cheapest marketing you can buy.

Find the most annoying 'rule' of your business. What do customers hate most about buying your product or service? The most annoying rules tend to be around time and process. Break that 'rule'. It will gain you a loyal following and provide fantastic marketing opportunities.

Marketing is part of everything you do. Marketing is about sending messages. Decide on the message that you want to send. Then audit everything you do for the messages you want to send.

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